Notes From Class
This is the toughest class here. Just fails more people than any other professor.
You must over achieve in order to meet expectations.
1/2 the class will be failing 1/3 of the way through.
Branding is an emotional connection with the consumer, not a pure science.
No whining.
To be successful in this business, you must manage the differences between clients and agencies.
Books To Read
"The Brand Gap" by Marty Neumeier"All Marketers are Liars" by Seth Godin
"Teams That Click" Harvard Business School Press
"Positioning: How to be seen and heard in the overcrowded marketplace" by Al Ries and Jack Trout
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