When writing a creative brief, try to answer the following questions in a creative, inspiring, truthful, to-the-point way:
1. Why are we advertising at all?2. Who are we talking to?
3. What do we know about them?
4. What should we be telling them in our advertising?
5. What is our brand position? (in 10 words or less)
6. What are our brand values?
7. What can we offer to support our message?
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