My Outline

I recently made an outline of my face. At first I thought it would be good for business cards, or maybe an email signature. Now I can't decide. Maybe it's just for my own amusement.

I would somehow love to connect it with my initials, CWC, as that is how I sign all my personal letters and emails.

How would you use an outline of yourself?

Great Brands

Brian Collins, who spoke in our Brand Campaigns class, gave a memorable example of how people experience brands.


The brand promise: A pirate flag
Message: "you're fucked"

The pirate brand is reinforced by:
1. All they had to do to get their intended result was raise their flag (logo)
2. Employees - "It's time to act like pirates (not just sailors)"
3. Internal and external communications

Brands live in three elements, which unify to create one brand image:
1. Communication design (flag)
2. Environment design (ship)
3. Product design (peg legs, guns, etc.)

Millenials and branding

This article from Brandweek, which talks about teen relationships to their brands, has some interesting figures in it: http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003599815

My personal favorite is:

Despite being wired 24/7 with mobile devices and online communities, they feel the word "chill" best describes them (according to 40% of those surveyed). Music most defines them, according to 44% of teens, followed by family (39%) and moral values (38%).

So to sum it up, teens are a "chill" group of people who believe in music far more than morals. That's fabulous.