Exhibit A: Megan holding one of our advertisements.
POTLUCK PLAN:
To Sum It All Up
We aim to enhance our understanding of the world through sharing in the experiences of our classmates.
What We’re Doing
Potluck is a forum for discussion comprised of VCU Adcenter students. Interested students will meet to hear a classmate or panel of classmates speak about some part of their life outside of advertising such as hobbies, specialties and previous careers.
Why We’re Here
In a world that is becoming increasingly segmented, it becomes more and more important to have an in-depth understanding of consumers and of culture. We need to be able to connect with people of all sorts. By acknowledging the following truths, Potluck aims to enlarge its participants’ worldview for the sake of maximizing their communication potential.
• We need to understand the things that drive people and that help them make their day-to-day decisions.
• We need to shed our fear of the unknown by making it familiar.
As a secondary benefit, Potluck will allow us to gain a more in-depth understanding of our own classmates and will give students the chance to present and to lead their peers.
The Specifics
• All Potluck events will be held at the VCU Adcenter in order to provide a neutral space for discussion
• Potluck events will be held once a month
• There will be no membership; students are welcome to join in the discussion at any time as their schedule allows
• Meetings will not take any one set form, but will take whatever format necessary to have the most impact, whether it be lecture, discussion or activity
Example Speaker Ideas
Life in Sales
Improv Comedy Workshop
Coming to America: International students speak about cultural differences and surprises
Living through Hurricanes: New Orleans Before and After the Storm
Collecting model cars
From Arts to Advertising
The Real Richmonders
Interning Internationally
Selling education
Skateboarding
College/Competition level Athletics
