$99 tag lines

Questions this site brings up:

1. Does this make creativity a commodity, or highlight how much it is not a commodity?

2. I guess you don't need to take the time to understand your brand's positioning and vision before creating its tag line?

http://www.99dollartaglines.com/

So Gay

Aside from wholeheartedly agreeing with this message, I thought this was kind of a neat use of a banner ad. It may, in fact, be the only banner I have purposefully clicked on.

Things I like about it:
- It's actually live-searching Twitter
- It's gives regular people an easy way to spread the message