Tuesday, June 19, 2007

In support of advertising

I've always found the King ads incredibly creepy. I have no interest in waking up with that particular king. And yet I've fallen in love with the new Western Whopper campaign. And so, here's my pet moustache.

Monday, June 18, 2007

New favorite agency email quote

P.S: Our attempt to get together to get financially savvy with Janet and learn how our agency actually makes money failed because of scheduling conflicts. We'll try to have that happen again soon.

Millenials and branding

This article from Brandweek, which talks about teen relationships to their brands, has some interesting figures in it: http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003599815

My personal favorite is:

Despite being wired 24/7 with mobile devices and online communities, they feel the word "chill" best describes them (according to 40% of those surveyed). Music most defines them, according to 44% of teens, followed by family (39%) and moral values (38%).

So to sum it up, teens are a "chill" group of people who believe in music far more than morals. That's fabulous.

Sunday, June 10, 2007

From the mouth of Mike Hughes

Agencies are always changing process. Ideas might not change too much, but methodology has.

The planner develops something that's in people's heads and hearts.

Thursday, June 7, 2007

Marshall McLuhanisms

The medium is the message.

We look at the present through a rear-view mirror. We march backwards into the future.

Today the business of business is becoming the constant invention of new business.

All advertising advertises advertising.

If it works, it's obsolete.