Cash4Gold, Super Bowl material?

Cash4Gold is the amazing company behind those cheesy direct response TV ads featuring a very serious man urging you to send your "old gold jewelry" to their refineries, where they'll melt it down for cash. This is really what we have to look forward to during the Super Bowl? I never expect Smart in the Super Bowl, but I will admit to hoping for more Flash than I'm guessing they'll offer ... even with MC Hammer.

Cash4Gold.com

Buy: One :30 in third quarter

Creative: The ubiquitous direct response marketer, which will also run one :60 spot in the pre-game, isn't allowed to put up a 1-800 number in its in-game spot. So it's tapped rapper MCHammer and announcer Ed McMahon to act as pitchmen.

Agency: Havas's Euro RSCG Edge

source: Advertising Age

Aretha Franklin's Hat

The bedazzled beauty of a hat that Aretha Franklin wore to President Obama's inauguration has, rightly, become a cultural icon. It came close to stealing the show, has been mentioned on major news networks, and is the subject of office water cooler talk. Most importantly, Facebook users didn't stop at creating a group in the hat's honor, they've created an entire fan page.



If I were Mr Song Millinery, I think I would have made sure my website were updated before Aretha Franklin wore my creation in front of a huge television audience.