Jacob Trollback is the owner of Trollback + Company NY-LA, an eight year old branding and motion graphics design production company. Originally from Sweden, he started as a DJ and then opened his own club. In order to get his club started, Trollback began to make his own fliers, which lead him to become a designer. His lecture was a bit disjointed as some of his videos didn't work, but I really enjoyed hearing his thoughts on design and on being a designer.
Throughout the lecture, Trollback spoke about inspiration. For him, inspiration comes from many things. His musical background, nature, architecture, photography, furniture, etc. When asked whether he had any copywriters permanently on staff, he said 'no,' explaining that they dealt mostly with freelance copywriters because some projects needed them and some did not. He then mentioned that he would, however, love to hire and architect or furniture designer or someone like that. I love the thought of getting someone into your business who could constantly bring an outside perspective and a different type of creativity.
Jacob Trollback's lecture was very multi sensory. At one point, he wrote 'Helvetica and Bach' on the power point slide in Helvetica, and then played Bach to that slide. He challenged us to see how those two things went together, and understand the style they created.
Two ideas that I found especially interesting:
1. Style is getting rid of everything that doesn't mean anything
2. Trollback +Company is in the business of capturing essential moments
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