This article from Brandweek, which talks about teen relationships to their brands, has some interesting figures in it: http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003599815
My personal favorite is:
Despite being wired 24/7 with mobile devices and online communities, they feel the word "chill" best describes them (according to 40% of those surveyed). Music most defines them, according to 44% of teens, followed by family (39%) and moral values (38%).
So to sum it up, teens are a "chill" group of people who believe in music far more than morals. That's fabulous.
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