Cash4Gold is the amazing company behind those cheesy direct response TV ads featuring a very serious man urging you to send your "old gold jewelry" to their refineries, where they'll melt it down for cash. This is really what we have to look forward to during the Super Bowl? I never expect Smart in the Super Bowl, but I will admit to hoping for more Flash than I'm guessing they'll offer ... even with MC Hammer.
Cash4Gold.com
Buy: One :30 in third quarter
Creative: The ubiquitous direct response marketer, which will also run one :60 spot in the pre-game, isn't allowed to put up a 1-800 number in its in-game spot. So it's tapped rapper MCHammer and announcer Ed McMahon to act as pitchmen.
Agency: Havas's Euro RSCG Edge
source: Advertising Age
No comments:
Post a Comment