Today in Account Leadership, we had an interesting discussion on speeches vs. pitches. Why is it that when speaking to clients we have to do it without notes to be believable, but that presidential candidates can read speeches that they've never read before off a teleprompter and still seem familiar? How do notes sell or not sell an idea?
Our conclusions were:
1. Different audience and presenter expectations
2. Tradition / convention
3. Belief in the product / idea being sold
4. Viewers vs. listeners
Friday, February 29, 2008
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