Tuesday, November 7, 2006

Things to remember: talking to clients

About Yourself:
You are a brand
Life is not like Las Vegas -- things get out

About your Clients:
If you want to increase the level of trust, know your clients and their business
Give them a chance to talk about their company -- you might learn something, as well as earn respect
Save people from themselves... respectfully

About Agencies:
Industry change rarely happens from within
Good ideas are often watered down by bureaucracy, among other things

In General:
Trust gets lost in translation

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